Helping fire services manage risk and make better strategic decisions.
I’m Graham Holland, founder of GTH Consulting. With over 20 years in the emergency services sector, I bring sharp, practical insight to complex problems. I founded GTH Consulting to provide strategic, data-driven support for services looking to improve how they assess, plan, and manage risk.
I’ve supported national programmes, advised senior leaders, and helped services turn high-level strategy into real-world impact. Whether you need support with CRMP, organisational change, or service planning, I’ll give you clear, grounded advice - no jargon, no agenda, just what works.
I work directly with services to help them:
Develop robust and defensible CRMPs
Understand and quantify local risk through data analysis
Align operational models with strategy and community needs
Build internal capacity through training and engagement
My approach is straightforward, evidence-based, and always tailored to your specific context.
Why work with me?
Trusted by dozens of UK fire services
Deep knowledge of NFCC guidance and inspection frameworks
A track record of delivering insight that drives action


About GTH Consulting
Client Feedback
Hear what our clients say about our consulting services.
You have always supported the FRS and developed our understanding of risk, so we can better respond to emergencies, including advancement in technology.
On a personal note, it has been an absolute pleasure to work with you over many many years. Your name is inextricably linked to trust and good advice not only to me personally, but the wider sector.
Former Chief Fire Officer, Rural FRS
Chief Fire Officer, Rural FRS
It has been great working with you over the years, I have learned so much and your insight and support has been invaluable to developing our understanding of risk.
Community Risk Management Lead, Urban FRS
Business Strategist, Metropolitan Fire Service
Thank you Graham for the years where you have given us very professional, high level help in matters – it is greatly appreciated. It has always felt assuring when you have been involved.